Reimagined brand and website design
A foundation built for scale
Overview
A brand is more than a logo or a website. It’s the story, experience, and systems that shape how a business connects with its audience. Strong branding creates clarity and trust, while great digital experiences turn that trust into engagement, conversion, and growth.
When Tenacity, a leader in enterprise-grade accessibility and captioning technology, partnered with Targa, the opportunity extended beyond a simple rebrand or website refresh. Together, we set out to modernize both the company’s identity and digital ecosystem—transforming a dated brand and static website into a scalable platform designed to support growth, eCommerce, customer engagement, and long-term market leadership.
The result was a fully connected brand and website experience that reflects Tenacity’s evolution into a modern, technology-forward SaaS company.
The challenge
How do you evolve a trusted brand and website to compete in a rapidly changing market?
Tenacity was entering a new stage of growth. New AI-driven competitors were emerging, while strategic partnerships created opportunities that required a stronger, more scalable presence.
Their existing identity no longer reflected the innovative company they had become. The website UX was outdated, navigation lacked clarity, and the backend infrastructure couldn’t support evolving SaaS offerings, renewals, and customer management.
Tenacity needed more than a visual refresh. They needed a cohesive brand system and digital platform that unified marketing, sales, support, and eCommerce into one seamless experience.
The creative solution
Targa approached the project as both a brand evolution and digital transformation initiative. Through collaborative discovery and strategic planning, we created a roadmap that aligned storytelling, UX, scalability, and business goals.
We translated Tenacity’s core values—trusted, innovative, connected, approachable, and purpose-driven—into a modern identity system that balanced sophistication with accessibility.
At the same time, the website was completely redesigned with streamlined UX, accessible design standards, intuitive navigation, and scalable Shopify infrastructure capable of supporting SaaS subscriptions and future growth.
Key steps
Developed a modernized brand identity representing connection and accessibility.
Refined messaging and positioning to clarify Tenacity’s voice and value proposition.
Created a Product Requirements Document (PRD) outlining UX, technical, and business goals.
Redesigned the website UX to improve navigation and conversion paths.
Expanded Shopify into a scalable SaaS management and eCommerce platform.
Built a unified visual system for web, social, sales, and marketing assets.
Click and drag the slider to see the before and after comparison.
The redesigned Tenacity website modernizes the brand with a cleaner layout, stronger visual hierarchy, and a more intuitive user experience. Improved typography, spacing, and product organization make the site easier to navigate, while the updated visuals and interface position Tenacity as a more innovative, credible, and enterprise-ready technology partner.
The results
The new brand and website launched on an accelerated timeline, delivering a cohesive experience that positioned Tenacity as the innovative market leader they had become.
The refreshed identity created momentum with customers and partners, while the new website provided the infrastructure needed to support future growth and demand generation.
- Reinforced Tenacity’s leadership position in accessibility technology.
- Improved UX with clearer navigation and more intuitive user journeys.
- Enabled scalable eCommerce functionality for subscriptions and renewals.
- Increased engagement across customer and partner audiences.
- Increased engagement across customer and partner audiences.
Why it matters
This project was never just about sending a box of products. It was about creating connection. Together, we built a solution that merged creative design, data complexity, and global scalability into one elegant user experience.
Targa’s ability to translate complexity into clarity, a project into a collaboration, and an objective into an experience helped turn a standard seed kit program into a captivating enterprise-ready model for global engagement. Another proofpoint that when strategy, design, and partnership align, complexity gives way to clarity—the ultimate deliverable.
Targa delivered the quick wins we needed right away, but also set us up for long-term growth. They took what started as an out-of-the-box e-commerce platform and transformed it into something way more powerful–a real sales and marketing tool that positions us to compete and win the market.”
–Steven Cartwright, Tenacity
Ready to strengthen your brand presence for scaling and growth?
Tell us about your project and we’ll get in contact to discuss the possibilities!