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The Best of 2024: Targa’s Top 5 Most Read Articles

The Best of 2024: Targa’s Top 5 Most Read Articles

Alison Hayes Sr Marketing Admin at Targa Media

Alison Hayes

Sr. Marketing Admin

The Best of 2024: Targa’s Top 5 Most Read Articles

2024: A Milestone Year for Targa

2024 was indeed a milestone year for Targa! It was the year we amplified our voice, publishing more articles than ever before. With so much to share, we embraced the opportunity to connect, inspire, and inform through our growing collection of content.

Here’s what you enjoyed most: our top five articles of the year, plus an honorable mention. Thank you for tuning in, and cheers to an incredible year!

1. My Ideas on Making Your Product Sticky

Published on January 9, 2024, by Jason Steed

Why It’s Top:
As creatives and marketers, our goal is to make ideas “sticky”—crafting campaigns that adapt to shifting customer needs while maintaining brand integrity. Finding and leveraging what works—through tracking metrics, understanding customer and competitor insights, and embracing agility—is key to creating meaningful connections.

Read more for tips on staying ahead and ensuring your messaging resonates

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Products on the shelf

2. Unveiling the B2B Marketing Trends for 2024: A Targa Analysis

Published on January 13, 2024, by Lisa Harmer

Why It’s Top:
Targa’s analysis of marketing trends reveals that 2024 will demand a focus on authenticity, intentionality, and a strategic blending of human expertise with AI tools. In an age of AI-driven content, authentic storytelling and human-centered narratives will be essential to stand out in a saturated market.

Read more for tips on staying ahead and ensuring your messaging resonates

3. Shared Ownership: Opening New Doors for Targa

Published on March 20, 2024, by Jason Steed

Why It’s Top:
The addition of Taleen as a business partner was not only a milestone for growth but also a pivotal moment for Targa. This enriched leadership brings expanded value to both our clients and team. With shared goals and complementary strengths, this partnership strengthens Targa’s ability to deliver innovative ideas, foster stronger client relationships, and provide balanced leadership.

Learn how this partnership positions Targa for continued success

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Products on the shelf

4. What Focus Helps Us See—and Makes Us Miss

Published on August 22, 2024, by Jason Steed

Why It’s Top:
Balancing focus and creativity is essential for uncovering great ideas. Structured focus provides the guardrails for projects, while stepping back allows unexpected, game-changing ideas to emerge. Explore our strategies for time-blocking, brainstorming, and journaling to help maintain balance and deliver unique, impactful outcomes for clients.

See how to strike the perfect balance here.

5. Our Team’s Inktober Adventure

Published on November 1, 2024, by Alison Hayes

Why It’s Top:
What creative challenge lasts 31 days and gets the whole team sketching? If Inktober came to mind, you’re spot on. This beloved, month-long sketching event has inspired artists worldwide, and this year, we embraced the challenge as a team.

Check out how we got organized and made it our own here.

 

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Here’s to another year of creativity, connection, and growth. Thank you for being a part of our journey—we can’t wait to share even more with you in 2025! 🎉

Our Team’s Inktober Adventure

Our Team’s Inktober Adventure

Alison Hayes Sr Marketing Admin at Targa Media

Alison Hayes

Senior Marketing Admin

 

Our Team’s Inktober Adventure

What creative challenge lasts 31 days and gets the whole team sketching? If Inktober came to mind, you’re spot on. This beloved month-long sketching event has inspired artists worldwide for years, and this year, we decided to embrace the challenge as a team. With a little bit of planning and enthusiasm, we got organized and made it our own.

We shared the prompts and added a fun twist; each team member randomly selected one or two to tackle each week. The unpredictability of the assignments kept things exciting, encouraging us to really get creative. Drawing one sketch per week was a good speed that felt manageable and motivating. This year’s prompts had a subtle adventure theme which allowed each person to incorporate their unique interests and style into their drawings.

Now that the month has come to a close, it’s amazing to see the diversity and creativity of the sketches. Each piece reflects not only the prompts but also the unique personalities and styles of the team.

We look forward to Inktober each year and we love sharing the creativity of our team with you.

Office Wins for Halloween

Office Wins for Halloween

Alison Hayes Sr Marketing Admin at Targa Media

Alison Hayes

Senior Marketing Admin

Office Wins for Halloween

The spookiest time of year isn’t just for kids––Halloween in the workplace can bring out the best in your team. Bring on the bat decor (not the real bats) the carved pumpkins, the candy, there is something about Halloween that everyone can appreciate. The tricks and the treats can most definitely be enjoyed at work and provide a little break from regular office routines.

Treats

You can not argue that one of the main cornerstones of Halloween are treats and by using the word treats I mean candy. Even the most stalwart health devotee has a favorite halloween candy and probably a fun story that goes along with it. Here at Targa, we take candy pretty seriously and have even done outbound campaigns around it. If you would like to see our Top 10 List of imaginary candy bars, please reach out directly.

Constumes and Decor

Halloween is a unique chance for employees to showcase their personalities and creativity through costumes and decorations. Costumes bring a fresh energy and a silly perspective to the workday. If your workplace is as dog friendly as ours, don’t forget to costume the four-legged co-workers.

 

Creative Discussion

The Halloween season isn’t just about costumes and candy-it’s also prime time for spooky movies. Believe it or not, horror films can make for fantastic discussion topics in the office. It seems unorthodox, but hear me out:

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the horror genre is rich with creativity, storytelling and unique aesthetics. Where we’re bonding over shared jump scares or analyzing character development, horror films offer plenty of fuel for creative conversation. We work in the creative industry and as a group, harbor a healthy appreciation for this film genre.

Embracing Halloween festivities in the workplace reminds everyone that work can be fun, creative and collaborative. So bring on the spooky, the costumes, the tricks. You know what they say, an office that celebrates together, grows together.

The Bright Side of Office Days

The Bright Side of Office Days

Alison Hayes

Sr. Marketing Admin

The Bright Side of Office Days

It’s that time of year when the chilly feel of fall creeps into the morning air. Suitcases return to a stack in the closet; sunscreen bottles squeezed to the very last drop. Students have returned to school, it’s time for the rest of us to get back to work.

Changing Workscapes

Daily office visits have shifted for many of us. It wasn’t that long ago that a Monday through Friday in-office eight hour work day was standard. We filled up our gas tanks and commuted back and forth and managed to fit it all into the week. During the covid pandemic, that changed for many of us. One of the biggest hold-overs from that time is the flexibility that many of us now enjoy with our jobs. Targa’s hybrid work style was implemented and it has withstood the test of time, it works well for our dynamic and collaborative team.

With fresh return to work mandates hitting inboxes, many employers are making an effort to make office time more attractive to their staff. The New York Times calls this trend the hotelification of offices, with office buildings putting an increased focus on workers amenities, like coffee shops and gyms, some spaces are offering a signature scent.

Targa Office Days

Targa strives to maintain a positive environment for the staff.  For a few years now we have had a hybrid work model, a few days a week are spent working at home, a few days a week are spent in-office. We see that the staff appreciates their home days and we work hard to ensure that office days together are welcoming, comfortable and motivating. We believe that one of our biggest strengths is the creativity and camaraderie that comes when working as a team. We value our time spent together.

For in-office days all of the basics are covered. Everyone has a workstation and work tools that they enjoy using, access to a pleasant space with clean air, and plenty of snacks and meals. In office days might include a visit from a four-legged friend, and a shared lunch on the sunny patio. These are simple small things that people really appreciate.

Beyond the Basics

While ‘hotelification’ offers appealing amenities, Targa takes it a step further by fostering an environment that prioritizes support, respect, and professional growth for every team member. These intentions keep us connected as a team and this is how we perform our best.

While having a gym or coffee shop in the basement would be a nice perk, I consider myself truly fortunate. My job entails working with this high-caliber group, and it’s my privilege to return to that work each day.

Jason’s Take

I love this…Alison emphasizes the in-person perks that can’t seldom happen on video calls. Face-to-face time creaties those valuable moments between the meetings, presentations, and feverish note taking. For this reason I’m a huge fan of hybrid work models. Our Targa team is finding ways to grow together—not just with perks like snacks and comfortable workspaces but moreso with a real emphasis on organic interactions and connection. The real opportunity transcends the amenities, we’re drawn instead into spaces where people feel supported and valued. I believe that’s what drives creativity and growth, both as professionals and as human beings.

Fine-tune Summer with Targa’s Playlist

Fine-tune Summer with Targa’s Playlist

Alison Hayes Sr Marketing Admin at Targa Media

Alison Hayes

Sr. Marketing Admin

Fine-tune Summer with Targa’s Playlist

Don’t let our ardent marketing services facade fool you; we really are just a pack of music nerds eager to share our favorite songs. We’ve put together a playlist for you and carefully hand picked each special tune for your summer listening pleasure. With a diverse group of music aficionados spanning various ages and favorite genres, we guarantee a playlist that will enhance your summer vibes.

Give it a listen here!

Should you choose our playlist as the backdrop to your Fourth of July Celebration, or a long drive down a winding road, we would be honored. I know that I am pressing “Repeat” now.

From Alison:

“Summer in the City” – The Lovin’ Spoonful
“Summertime” – DJ Jazzy Jeff & the Fresh Prince

Why: These songs are like your favorite pair of cut-off jean shorts. They are old, soft and worn, and reserved only for summer.

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From Heather:

“Growing Old” – The Origin
“Rush” – Big Audio Dynamite

Why: I love these songs. They remind me of summers working between semesters during college, hanging out with my roommates, and the fun times we had.

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From Taleen:

“Cruel Summer” – Bananarama
Why: Some things from our youth find roots and stay there. This song will always conjure the ultimate summer vibes for me.

“Feel Good” – Illenium w/ Daya
Why: This song begs for windows down and volume UP.  One of my favorite driving songs, and that is what summer is all about.

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From Justin:

“Art of Living” – Mat Kerekes
Why:  All about the vibes! Not much else really. Soft yet driving and upbeat!

“Rime of the Ancient Mariner” – Iron Maiden
Why: I love history and they do a great job of storytelling. Summers are for adventuring and this song pairs well with that!

 

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From Josh:

“Fish and Whistle” – John Prine
“Oysters in my Pocket” – Royal Otis
“Tangerine” – Led Zeppelin

Why: 3 jams from summer’s past. Carefree, upbeat, and sprawling, the perfect summer song is any one worth sharing. 

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From Vanna:

“Summertime” – My Chemical Romance
“Riptide” – Vance Joy

Why: All great songs for summer vibes!

 

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From Lisa:

“Let’s Get It Started” – Black eyed Peas

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From Jason:

“Africa” – Toto
Why:  There must be some nostalgia here that I can’t quite pinpoint. The tribal beat and marimba make for enjoyable roadtrippin’.

“The Chain” – Fleetwood Mac
Why: The cymbal work is exhilarating…particularly the Rumors tour live version.

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From Evan:

“Summertime” – Yellow Claw, Han Solo
“Electric Feel” – MGMT
“Indian Summer” – Jai Wolf

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From Alec:

“Riptide” – Vance Joy

Why: It’s the first song I leanred on guitar.

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Don’t press pause

Do you like what you see? The music doesn’t have to stop here. To learn more about what Targa Media’s unique creative services can do for you and your brand, visit us here.