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Women’s History Month: Honoring the Past, Inspiring the Future

Women’s History Month: Honoring the Past, Inspiring the Future

Alison Hayes Sr Marketing Admin at Targa Media

Alison Hayes

People, Culture, Operations

Women’s History Month: Honoring the Past, Inspiring the Future

March is Women’s History Month. And I didn’t know why. Or how it came to be. Or exactly what we actually celebrate every year. So here’s a quick history lesson on how As it turns out, it’s a long-standing tradition to reflect, recognize and celebrate the achievements of women who have shaped history and continue inspiring women to lead the way forward for generations to come. But, history lesson first!

How Women’s History Month Came to Be

Women’s Day has been celebrated since the early 1900s as a way to celebrate the contributions of women, including their support of manufacturing and war effort, and was also leveraged to campaign for women’s right to vote. In February 1980, President Jimmy Carter issued the first Presidential Proclamation declaring the Week of March 8th as National Women’s History Week. He put it simply:

“Too often the women were unsung and sometimes their contributions went unnoticed. But the achievements, leadership, courage, strength, and love of the women who built America was as vital as that of the men whose names we know so well.”
— President Jimmy Carter

What started as a week-long recognition evolved into a month-long celebration in 1987 when Congress officially designated March as Women’s History Month. Every year since, U.S. presidents have reaffirmed its importance through annual proclamations, reinforcing the mission:

    • Honor the contributions of women throughout history
    • Recognize the ongoing fight for gender equality
    • Inspire future generations to lead and create change

2025 Theme: Moving Forward Together

This year’s theme—“Moving Forward Together! Women Educating and Inspiring Generations”—is a reminder of the power of mentorship, leadership, and collective progress. It’s a celebration of women who have dedicated their lives to education and empowerment and a call to action for each of us to embrace, elevate, and uplift one another. For me, it’s a great reminder that I have the power, the freedom, and the responsibility to promote women’s skills and create opportunity. Not just for one day or one month, but for a lifetime.

Targa Women Celebrate Women

At Targa, we don’t just talk about supporting women—we live it. Our team is predominantly female, spanning multiple generations, career paths, and life experiences. So, to celebrate Women’s History Month, we gathered for an open, honest, and inspiring conversation about the women who shaped us, the challenges we still face, and how we can continue driving change. We also shared some goofy stories and tasty parmesan cheese fries.

“The question isn’t who’s going to let me; it’s who is going to stop me.”
— Ayn Rand

Who has inspired you throughout your life?

Heather: My mother worked away from home as a graphic designer for several years, but about the time I was in fourth grade she moved her office into a bonus attic space above the garage. She managed all her own clients, had photography equipment, a light and drafting table and so many other cool tools. I admire her for her many years long freelance career that also included a few years in-house working for Meredith publishing, publisher of Better Homes and Gardens. I recently helped prepare her to move by clearing out her office. There were over 100 old zip disks filled with client projects, business stationery, royalty-free photo libraries, specialty papers, and all of her old-school typesetting tools. It was a fun reminder of the years when I was younger and worked as her “apprentice ” in that tiny attic office.

Taleen: I was raised by some of the strongest, most amazing women in the world. My mother was always supporting and building businesses with my dad through my childhood and has gone on to build a successful family business with her siblings. I have had wonderful examples of hard work, giving back to the community, and digging deep for family and loved ones in life.

Vanna: (whose mom just so happens to be Heather!): My mom. Not only am I following in her footsteps as a designer, I’m always amazed at how hard she works to make everything look so easy. She juggles her family, her health, her church, and her work with grace and strength.

Alison: When I was 21, I worked at an Italian restaurant with a handful of women who all taught me important things — how to manage a business, how to be a good friend, how to mentor, how to manage parenting along with everything else, how to be strong. They were great influences at a formative time in my life.

Lisa:I am also the child of a working mom. She was so quiet and capable I never realized just how hard it is to manage a family, a career, and a life. It’s not as easy as she made it look! I am so glad she showed me that it can be done, and that it is worth every bit of the struggle!

Heidi: My mom, she was the first of her whole family, and I mean like the whole family to go to university. Unfortunately, it was met with a lot of criticism from the people in her life. Despite that, she completed her degree and she has gone on to do amazing things in her life and she does not even hold ill will towards the people who made her feel so bad about her choice to get a formal education.

“As women achieve power, the barriers will fall. As society sees what women can do, as women see what women can do, there will be more women out there doing things, and we’ll all be better off for it.”
— Ruth Bader Ginsberg

The Challenges Still Ahead

While we’ve come a long way, women still face real challenges in work and life. Our team shared some of the biggest issues we believe need more attention:

Affordable Childcare – Too many women are forced to choose between career growth and childcare options that are either inaccessible or unaffordable.

Balancing Expectations – The pressure to “do it all” is real. Women juggle work, family, and personal growth, often feeling the weight of expectation to give 110% in every area of life.

Equity in Opportunity – Women deserve the same professional opportunities and benefits as men. Finding flexible, fulfilling roles that allow women to thrive in their careers and personal lives should not be the exception—it should be the standard.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”
— Maya Angelou

What do you do for fun?

Alison: I love running, biking and going to music festivals.

Heather: I like to sing, watch movies, paint, make pottery. I also love going to concerts.

Taleen: I love DIY home projects with my best handy man (that’s my husband!). I also love to spend time on my yoga mat and I have also recently picked up gaming. My favorite game so far has been Hogwarts Legacy.

Lisa: I love being active…a hike in the mountains, golf rain or shine, walk the puppy, anything to keep moving! It’s always refreshing and empowering. I also like to cook (not bake!), and play games with my family, especially poker because I can still crush them!

Heidi: I have found that I really love making bread. Silly maybe, but it is so relaxing for me to slow down and be intentional with my time and with bread, you really do have to be intentional and plan at least a little bit.

Vanna: I spend a lot of my time playing video games with my friends. It’s a great opportunity to spend time with those who I can’t be in person with.

 “Friends. Sisters. Mothers. Professors. When women affirm women, it unlocks our power. It gives us permission to shine brighter.”
— Elaine Welteroth

How do the women in your life or on your team support you?

Heather: They don’t really have to “do” much. Being there and being a sounding board is really important. We hear each others’ stories…We have each others’ backs.

Taleen: My coven is there for the good, the bad, and the ugly. They show up to build me up when I need it and ask for my power and support in their moments of need. We share phone calls, funny memes to keep going some days, eat bad food together and remind each other that tomorrow will be better.

Lisa: I love “my girls.” We all get that the struggle is real. Sometimes they’re just there for moral support, a hug, or for some real-world advice that helps me navigate this messy life. I hope that I provide the same invaluable support for the women around me, and future generations as well.

Heidi: I really appreciate that the women in my life all come from diverse backgrounds and are just so different. It really helps me to build a better perspective on things. I feel like they are part of making me a better, more understanding person.

“Well-behaved women seldom make history”
— Laurel Thatcher Ulrich

What advice would you give to women who aspire to be where you are?

Alison: There are mentors all around you, you just have to look for them. They might not be at your job, but in your life, and they can inspire you and teach you a lot.

Heather: Know your software skills, study design, be willing to accept that sometimes your design won’t work, but not because it isn’t good…it just isn’t meeting the needs of the project/client, and that’s ok.

Taleen: Be willing to reinvent yourself and learn something new. Most people take major left turns three to five times during their careers, ending up in unexpected and often gratifying places. Say yes to things that scare you.

Vanna: Why?! Abort, abort! Just kidding, because maybe where I’m at is not where I will end up. That can be scary. Don’t get bogged down in not being where you want to be. Go at your own pace and give yourself grace.

Heidi: If you want to make a career change (I went from healthcare to marketing), surround yourself with people who support you to go back to school and make sacrifices that are already hard.

Lisa: Always keep pushing, stay ahead so you can evolve with the times and stay relevant. And remember that the women around you are invested. They can be mentors, friends, frenemies, leaders, supporters. Be a positive part of this growing circle of support.

“Find something you’re passionate about and keep tremendously interested in it.”
— Julia Child

What’s the best piece of advice you’ve ever received?

Heather: Don’t take design criticism personally.

Taleen: Anybody can not try ~ Mom

Lisa: If you can, you do.

Vanna: Avoid comparison, seek inspiration.

“What you do makes a difference, and you have to decide what kind of difference you want to make.”
— Jane Goodall

How do you stay productive and motivated when you’re feeling burned out?

Heather: Listening to music while I work, taking time off when needed, giving myself an attitude adjustment.

Taleen: Even through low and hard times, my team motivates me to keep driving and trying. Making sure that I create good projects and good work for them to do.

Alison: The hybrid work schedule has been huge for establishing and maintaining work/life balance. I love going to our beautiful office two times a week! The days that I am home I have time to fit in a quick run with my dog, Rosie, and make sandwiches for my kids when they come home from school. It feels like a win/win and everyone is happy!

Lisa: Practice gratitude. I am thankful for this career, for the amazing people I work with, for opportunities to grow and create. Oh, and I swear like a sailor at times. It helps.

Vanna: The best thing I can do for myself is take a “productive” break. Spending 10 minutes doomscrolling on my phone is only going to provide relief in that immediate moment. But going outside and just sitting with myself? That always helps me reset.

“You never have to ask anyone permission to lead. When you want to lead, you lead.”
— Kamala Harris

In the next year, what are your goals for helping support women in business and in life?

Alison: I’ve always believed in the power of supporting women, both in my career and in my personal life. Fortunately, I have experienced great support from my colleagues and peers in the workplace, which has only reinforced my commitment to supporting women’s advancement.

Heather: I’m hoping to support young female designers in finding fulfilling work.

Taleen: My goals over the next year are to create good runways for my team, to empower them to grow and expand their skill sets. Everyone needs to feel like they are progressing; it’s human nature to need those opportunities and it is important to me that those moments are seen and offered.

Lisa: I am so motivated to ensure that future generations of women have the same — or more — opportunities than I have. We have to constantly work to ensure that the rights we’ve fought for are not eroded away. I have a daughter and nieces and younger co-workers. I want them to be safe and celebrated and free to become the best and happiest they can possibly be.

Heidi: I think that the most important thing for me in this coming year is to just love the women in my life where they are at. I have so many friends and family that are in different seasons of life and that means that they all need something else. I want to be part of making them feel supported and happy where they are.

The Power of Women, The Power of Us

Women’s History Month isn’t just about looking back—it’s about moving forward together. It’s about continuing the work of the trailblazers before us, supporting each other now, and inspiring the next generation to break even more barriers.

At Targa, we celebrate the strength, resilience, and brilliance of women—not just this month, but every single day.

How will you celebrate, uplift, and support the women in your life?

Office Wins for Halloween

Office Wins for Halloween

Alison Hayes Sr Marketing Admin at Targa Media

Alison Hayes

Senior Marketing Admin

Office Wins for Halloween

The spookiest time of year isn’t just for kids––Halloween in the workplace can bring out the best in your team. Bring on the bat decor (not the real bats) the carved pumpkins, the candy, there is something about Halloween that everyone can appreciate. The tricks and the treats can most definitely be enjoyed at work and provide a little break from regular office routines.

Treats

You can not argue that one of the main cornerstones of Halloween are treats and by using the word treats I mean candy. Even the most stalwart health devotee has a favorite halloween candy and probably a fun story that goes along with it. Here at Targa, we take candy pretty seriously and have even done outbound campaigns around it. If you would like to see our Top 10 List of imaginary candy bars, please reach out directly.

Constumes and Decor

Halloween is a unique chance for employees to showcase their personalities and creativity through costumes and decorations. Costumes bring a fresh energy and a silly perspective to the workday. If your workplace is as dog friendly as ours, don’t forget to costume the four-legged co-workers.

 

Creative Discussion

The Halloween season isn’t just about costumes and candy-it’s also prime time for spooky movies. Believe it or not, horror films can make for fantastic discussion topics in the office. It seems unorthodox, but hear me out:

Products on the shelf

the horror genre is rich with creativity, storytelling and unique aesthetics. Where we’re bonding over shared jump scares or analyzing character development, horror films offer plenty of fuel for creative conversation. We work in the creative industry and as a group, harbor a healthy appreciation for this film genre.

Embracing Halloween festivities in the workplace reminds everyone that work can be fun, creative and collaborative. So bring on the spooky, the costumes, the tricks. You know what they say, an office that celebrates together, grows together.

The Bright Side of Office Days

The Bright Side of Office Days

Alison Hayes

Sr. Marketing Admin

The Bright Side of Office Days

It’s that time of year when the chilly feel of fall creeps into the morning air. Suitcases return to a stack in the closet; sunscreen bottles squeezed to the very last drop. Students have returned to school, it’s time for the rest of us to get back to work.

Changing Workscapes

Daily office visits have shifted for many of us. It wasn’t that long ago that a Monday through Friday in-office eight hour work day was standard. We filled up our gas tanks and commuted back and forth and managed to fit it all into the week. During the covid pandemic, that changed for many of us. One of the biggest hold-overs from that time is the flexibility that many of us now enjoy with our jobs. Targa’s hybrid work style was implemented and it has withstood the test of time, it works well for our dynamic and collaborative team.

With fresh return to work mandates hitting inboxes, many employers are making an effort to make office time more attractive to their staff. The New York Times calls this trend the hotelification of offices, with office buildings putting an increased focus on workers amenities, like coffee shops and gyms, some spaces are offering a signature scent.

Targa Office Days

Targa strives to maintain a positive environment for the staff.  For a few years now we have had a hybrid work model, a few days a week are spent working at home, a few days a week are spent in-office. We see that the staff appreciates their home days and we work hard to ensure that office days together are welcoming, comfortable and motivating. We believe that one of our biggest strengths is the creativity and camaraderie that comes when working as a team. We value our time spent together.

For in-office days all of the basics are covered. Everyone has a workstation and work tools that they enjoy using, access to a pleasant space with clean air, and plenty of snacks and meals. In office days might include a visit from a four-legged friend, and a shared lunch on the sunny patio. These are simple small things that people really appreciate.

Beyond the Basics

While ‘hotelification’ offers appealing amenities, Targa takes it a step further by fostering an environment that prioritizes support, respect, and professional growth for every team member. These intentions keep us connected as a team and this is how we perform our best.

While having a gym or coffee shop in the basement would be a nice perk, I consider myself truly fortunate. My job entails working with this high-caliber group, and it’s my privilege to return to that work each day.

Jason’s Take

I love this…Alison emphasizes the in-person perks that can’t seldom happen on video calls. Face-to-face time creaties those valuable moments between the meetings, presentations, and feverish note taking. For this reason I’m a huge fan of hybrid work models. Our Targa team is finding ways to grow together—not just with perks like snacks and comfortable workspaces but moreso with a real emphasis on organic interactions and connection. The real opportunity transcends the amenities, we’re drawn instead into spaces where people feel supported and valued. I believe that’s what drives creativity and growth, both as professionals and as human beings.

The Power of Pets

The Power of Pets

Alison Hayes Sr Marketing Admin at Targa Media

Alison Hayes

Sr. Marketing Admin

The Power of Pets

Did you know that most U.S. households own a pet? Here at Targa we are thrilled to be right in step with this statistic, showing that our percentage of pet ownership aligns closely with the national average. But, what truly sets us apart, is when you consider the fact that many of us have more than one pet. With multiple furry friends in our midst, Targa may exceed expectations, putting us ahead of the pack.

The power of pets is remarkable. Whether they have fur, feathers, or scales, pets of all kinds offer companionship, lending a listening ear (most pets have ears) and a furry or feathery shoulder to lean on. Research has shown that simply interacting with animals can lead to a decrease in stress-related cortisol levels and lower blood pressure, highlighting some of the benefits they bring into our lives.

Pet-friendly Workplace:

We opted for a gradual approach to introducing a pet-friendly office environment, starting with a pilot project that initially welcomed well-behaved canines for the day. Over the past year, our furry companions have integrated into our workspace, contributing positively to the overall atmosphere. We are pleased to share that our office-pet program continues to thrive.

The presence of water bowls and the occasional wagging tail are now welcomed sights, and we’ve even designated a special cubby for dog treats, conveniently located alongside our office essentials like post-it notes and envelopes. Our four-legged colleagues not only enhance productivity but also provide us with a great excuse to enjoy an afternoon walk around the block.

Products on the shelf

We prioritize the well-being of all of our employees, taking into consideration allergies, air quality, and maintaining a harmonious office environment. To ensure everyone’s needs are met, visits from our furry friends are limited to one dog per day. This measure helps us maintain a healthy and respectful workplace while still allowing for the positive benefits of pet visits.

Products on the shelf

Work from home

Pet’s make great co-workers, both in the office and at the home office. Targa’s hybrid work model makes this a perfect scenario as pet owners aren’t feeling tugs of guilt from leaving their pets to spend multiple days in office in a row. Team members can enjoy their pets at home half of the week, oftentimes finding non-human support and companionship right by their side. The same positive effects of increased job satisfaction and productivity that is found in the office with pets can also apply to the home workplace as well.

Whether you prefer scales to feathers or long tails to short, we believe that the benefits of pet ownership can foster a more harmonious, productive and inclusive work culture.

Earth Day Initiatives for a Sustainable Future

Earth Day Initiatives for a Sustainable Future

Alison Hayes Sr Marketing Admin at Targa Media

Alison Hayes

Sr. Marketing Admin

Earth Day Initiatives for a Sustainable Future

Each year, on April 22nd we celebrate Earth Day, a tradition started in 1970 to commemorate the achievements of the modern environmental movement. The day also raises awareness of the need to protect the Earth’s natural resources. Over the years, Earth Day has evolved into a worldwide phenomenon that we are happy to be a part of.

At Targa we take the environment very seriously. We approach sustainability with a series of ongoing efforts and daily initiatives that are incorporated into our business operations and policies. We firmly believe that even the smallest actions can yield significant results, and it’s through these collective efforts that we strive to effect positive change for our planet.

Greening Our Workspace

In our office, we prioritize achieving as close to zero waste as possible. We utilize compostable alternatives, such as coffee pods and office supplies, when we can. Additionally, the majority of other office items, including paper and cardboard boxes, even e-waste, are recycled.

Through these practices, we aim to minimize our environmental footprint and promote sustainability within our workplace.

Alison tending to our office plants

Local Support:

We prefer to utilize local vendors, recognizing the dual benefit it brings to our operations and the community. By sourcing goods and services locally, we significantly reduce the carbon footprint associated with transportation and logistics, and contribute to a more sustainable business model. Our commitment to local vendors extends beyond environmental considerations, it serves as a tangible expression of our support to the business network in our area, fostering economic resilience and community cohesion.

Beyond supporting local businesses, Targa believes in giving back to causes close to our hearts. Each quarter, we allocate a portion of our funds to make monetary donations to initiatives that resonate with our team, oftentimes these donations go to environmental groups. The contributions frequently extend to supporting local, state and even national organizations.

Share Your Message:

Earth Day provides all of us an opportunity to share our best environmental practices. As products become more sustainably manufactured we are thrilled to craft and amplify our clients’ stories and messages.  We love telling the Earth Day story and would be delighted to help you tell yours.

Jason’s Take

We love our hybrid work model, supporting our local communities, wellness programs, and other give-back perks. For several years, Targa Media has supported various community initiatives through quarterly contributions to local nonprofits, public transportation incentives, donating computer equipment to youth media programs, recycling programs, and staying current with energy-efficient equipment. Check out the published 17Ways report showing how the Targa team is fulfilling its commitment to #environmentalsustainability and #worklifebalance #wellness

Shared Ownership, Opening New Doors for Targa

Shared Ownership, Opening New Doors for Targa

Jason Steed

Owner & CEO

Shared Ownership, Opening New Doors for Targa

This epic signing moment says it all: Strategy Supercharged! After several years of inspiring leadership she has brought to Targa, it was an easy decision for me to offer Taleen the opportunity to become a business partner. I’m honored that she accepted her new role to help enrich Targa’s value. I’ll share a few milestones that this joint venture brings to our team and our clients.

Partnering Up to Tackle Growing Pains

Targa is growing up, and it’s exciting to trust the process. Bringing on a business partner was a critical step for me in meeting client expectations and growing our business. Though I consider myself conservatively minded, there’s something exhilarating about the unpredictable process of business growth. My wife Heather and I had worked hard to make ends meet for several years. Previous business startups left us licking wounds and digging deep for solutions to a sustainable career. Our ups and downs built the foundation for slow and steady growth. Our relationships with community and friends built the engine for our brand and partnerships ahead.
Since I founded Targa in 2002, I’ve made it a point to surround myself with positive, abundance-minded people. I’ve always believed that you don’t have to look far for people with enormous potential and talent. Taleen joined Targa in 2016, and from day one, her abundance-minded people-first approach has helped to propel the brand that builds long-term client relationships and draws great creative talent to our firm. We coincidentally forged friendships much earlier than 2016 in our community theater world, but that’s a fun blog for another day ;-]
Signing of Targa partnership agreement at Bees Stadium Ballpark
“From day one, Taleen’s abundance-minded people-first approach has helped to propel the brand that builds long-term client relationships and draws great creative talent to our firm”

Common Goals and Unique Strengths

I often make the claim that I’m not the one to write a book on successful entrepreneurship. The steps that brought me to where I am today feel very much out of the norm. But maybe the exceptions to the norm are exactly what defines an entrepreneur. Taleen and I have very different skill sets, but we share the same vision for what success looks like in every creative project. Each marketing task requires human connection. We share the weight of digging deep when crafting a creative brief and asking meaningful questions. Multiplied by several tasks in a day, this is often a heavy burden to bear. Taleen’s willingness to help lift that load has brought an unmatched depth of value to our business, helping me to shoulder a deeper level of core responsibilities. Moreover, Taleen’s help with core business processes has helped me to restore valuable time to Heather and our children, community and church, health, and other balanced pursuits.
 
What Shared Ownership Means to Our Clients
  • New Ideas: Investing in our business foundations brings new ideas and leadership to our clients.
  • Broader Skillset: Tackling problems from different life experiences means more tools and tactics for our clients
  • New Client Bonds: Our shared baseline for putting people first makes for longer-lasting client connections.
  • More Life Balance: Our ability to divvy out weighty responsibilities makes for better life balance and rich collective energies.
  • Growing Together: We discover and broaden new marketing ideas alongside our clients.
What Shared Ownership Means to our Team
  • Leadership Diversity: Each of us benefits from diverse leadership styles, offering more ways to grow and learn.
  • Skill Enhancement: Taleen knows the predictable input/output of systems — a vital balance to my right-brained less analytic wiring — in turn, broadening the team’s expertise.
  • Increased Support: Taleen leads out in the essentials of day-to-day efficiencies.
  • Professional Growth: We invest in each other, keeping personal and professional development in the top position.
  • Strengthened Team Bonds: Taleen’s people-first approach enhances team cohesion and morale.
Targa team at Bees Ballpark in Salt Lake City July 21 2023

What’s Your Partnership Story?

Have you brought on 1 or more business partners in your space? I’d love to hear what factors felt right in your business for adding a partner or expanding your company structure. I’m very much of the mind that it’s better to own some of something than all of nothing. ;-] May you embrace the changes and find rewards in taking on the required risks!

About Targa
For over 20 years, Targa has been helping B2B customers be relevant and authentic in their marketing messaging. From local businesses to global Fortune 500s, our method centers on human motivation. We work hard to understand each product and the people who need it most, and then we build campaigns that match up with emotional triggers. We keep our clients informed every step of the way—from napkin scratches to final designs—so they never waste time or money on dead-end campaigns. Meet your un-ad agency. We do things a little differently than your average ad agency. More at un-adagency.com