TraitMatch™ utilizes five personas for more resonant campaign messaging. We help our clients narrow in on their ideal customer—are they logical, practical, nurturing, innovative, or social?
How can it help your marketing plan?
Similar to segmented marketing, TraitMatch uses language, visuals and emotional triggers to appeal to each consumer-type in every piece of marketing collateral. Marketing becomes motivational.
Where do you go to get started?
Start by matching your best customer to one of these five personas. Then, from the recommendations below, let TraitMatch steer your marketing communications in a more genuine and impactful way.
Match message with motivation.
Hover over the heads to discover what TraitMatch can do for your marketing message
Nurturing-minded customers
Motivators
Who fits?
Myers Briggs
Nurturing-minded customers
Nurturers tune into emotional drivers. If your campaign is genuine and conscientious, nurturers buy in and stay loyal. Here are some helpful messaging cues for Nurturers:
Imagery: People-centric, realistic, down to earth, genuine imagery. Emotional appeal.
Calls to action: Make a difference today. Here's how you can help. Let's talk.
Motivators
Wellbeing
Connectivity
Solidarity
Compassion
Inclusion
Who fits?
Myers Briggs
INFJ
ISFJ
ISFP
INFP
Innovative-minded customers
Motivators
Who fits?
Myers Briggs
Innovative-minded customers
Innovators are early adopters, looking for cutting-edge ideas from your campaign. As a risk-taker, innovative customers can help you build a powerful case study. Here are some helpful messaging cues for Innovators:
Imagery: Select imagery with open interpretation. Imply creativity and discovery. Be conceptual and unique.
Calls to action: Be our case study. Beta version now available. Show us what you've got.
Motivators
Autonomy
Discovery
Pioneering spirit
Adventure
Creativity
Self-motivation
Curiosity
Who fits?
Myers Briggs
INTJ
INTP
ISTP
ESTP
ENTP
ENTJ
Socially-minded customers
Motivators
Who fits?
Myers Briggs
Socially-minded customers
Social buyers are influencers, so be sure your campaign has a clear, easy-to-share message. These are advocate with a voice. Here are some helpful messaging cues for Socially-minded people:
Imagery: Original and relatable subject matter, non-abstract.
Calls to action: Create your account. Build your team. Earn points today. Enroll here. Click to share. What's your story?
Motivators
Job satisfaction
Community
Creativity
Social acceptance
Who fits?
Myers Briggs
ESFP
ENFJ
ENFP
Practically-minded customers
Motivators
Who fits?
Myers Briggs
Practically-minded customers
Practical buyers address all the risks in your campaign. Because practical buyers embrace value, they’ll help you stay highly competitive. Above all, value their advice. Here are some helpful messaging cues for Practical people in your campaign:
Imagery: Convey value, facts. Use clean product imagery in a simple presentation.
Call to action: Free 90-day trial. Test drive. Money-back guarantee.
Motivators
Wellbeing
Connectivity
Solidarity
Resolution
Inclusion
Who fits?
Myers Briggs
INTJ
ESTJ
ESFJ
Logically-minded customers
Motivators
Who fits?
Myers Briggs
Logically-minded customers
Logical people just get it. Put the proof in the pudding with smart stats and case studies, and you’ll have a loyal customer. Here are some helpful messaging cues for Logically-minded buyers:
Imagery: Present familiar imagery that demonstrates linear steps. Provide charts, diagrams, and references.
Calls to action: Build something better. Download the toolbox. See if you can break it. Proven to work.
Motivators
Linear solutions
Customization
Action-oriented
Methodical
Who fits?
Myers Briggs
ISTJ
ISTP
INTP
Traitmatch Through Pop Culture
How do your favorite characters navigate their purchases? Check out their buyer personas with Traitmatch!
Try TraitMatch out Right Now
Start by matching your best customer to one of these five personas. Then, from the campaign recommendations above, let TraitMatch steer your marketing communications in a more genuine and impactful way.
Myers-Briggs Personality Traits
I = Introversion
E = Extroversion
S = Sensing
N = Intuition
F = Feeling
T = Thinking
J = Judging
P = Perceiving
