Client: MiXR
Opening the Doors to Engagement
Overview
When MiXR, a UK-based nightlife and social discovery platform that uses customer engagement to promote loyalty and sales, wanted to capitalize on the holiday party season, they turned to Targa. The request: help MiXR transform a traditional advent calendar into a modern mobile engagement experience.
The campaign combined gamified participation with real world rewards, turning holiday fun into a measurable engagement lift.
The challenge
MiXR needed a holiday activation that would do more than just look good—it had to hold attention and create consistent daily return behavior within the app. The challenge was balancing festive, sponsor-rich visuals with intuitive gameplay that worked flawlessly on mobile, without clutter or lag.
At the same time, the creative needed to integrate multiple brand partners, including Heineken and Diageo, without diluting MiXR’s core brand or overwhelming the user experience.
The creative solution
Targa approached the campaign as both a game and a story—a 25-day visual journey designed to evolve as users progressed.
Working closely with MiXR’s marketing team and Playable’s developers, we built an interactive framework that featured bright festive colors, bold quirky type and energetic animations to blend motion, anticipation, and reward into an engaging and memorable holiday experience.
Key creative assets
UI where users tapped to “open” each day’s door, revealing prizes through animated transitions
Punchy creative template that used MiXR’s brand to stand out from standard holiday fare
Rotating backgrounds and micro-motions for added energy and surprise, all optimized for app performance
Asset templates and dynamic placeholders allowing new prizes, logos, and messages daily by MiXR’s CRM team
"This campaign wasn’t just about holiday cheer—it was about showing how gamified design and smart storytelling can drive real, repeat engagement in a saturated digital space."
The result
By launch, the MiXR Advent Calendar campaign became one of the brand’s most engaging in-app experiences to date.
The combination of vibrant creative, thoughtful UX, and seamless Playable integration positioned MiXR as an innovator in digital brand engagement—and set a new bar (pun intended) for interactive seasonal campaigns.
Social media animation graphics (Instagram story promotions)
Why it matters
This campaign wasn’t just about holiday cheer—it was about showing how gamified design and smart storytelling can drive real, repeat engagement in a saturated digital space.
For MiXR, it proved that brand consistency and sponsor integration can coexist beautifully inside a single, unified user experience. For Targa, it was yet another opportunity to bring creativity, collaboration, and technology together to create not just moments—but momentum.
MiXR customer feedback
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“Targa nailed it. The advent calendar hit every note—festive, fun, and completely on-brand. We wanted something that kept people coming back every day, and they delivered that in spades.”
— Ollie Rance, Marketing Manager, MiXR
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