{"id":9073,"date":"2022-05-06T10:40:58","date_gmt":"2022-05-06T10:40:58","guid":{"rendered":"https:\/\/targamedia.com\/wordpress2018\/removed-plugins\/?p=9073"},"modified":"2022-08-16T16:21:03","modified_gmt":"2022-08-16T16:21:03","slug":"creative-exercise-album-art","status":"publish","type":"post","link":"https:\/\/targamedia.com\/creative-exercise-album-art\/","title":{"rendered":"Creative Exercise: Album Art"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1280px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|||||&#8221; 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alt=&#8221;Rachel&#8221; title_text=&#8221;Rachel500&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;200px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; header_4_line_height=&#8221;0em&#8221; header_5_text_align=&#8221;center&#8221; header_5_text_color=&#8221;gcid-43413a3d-a530-4ce4-b206-b06bd8ea140c&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;19px||0px||false|false&#8221; global_colors_info=&#8221;{%22gcid-43413a3d-a530-4ce4-b206-b06bd8ea140c%22:%91%22header_5_text_color%22%93}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Rachel Klein<\/h4>\n<h6 style=\"text-align: center;\">Art Director<span><\/span><\/h6>\n<p>[\/et_pb_text][et_pb_divimenus make_principal=&#8221;on&#8221; 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menu_item_show_title=&#8221;on&#8221; menu_item_equal_size=&#8221;on&#8221; menu_item_select=&#8221;image_option&#8221; menu_item_use_border=&#8221;off&#8221; title_clickable=&#8221;off&#8221; tooltip_use_background=&#8221;off&#8221; tooltip_behavior=&#8221;hover&#8221; child_order=&#8221;1&#8243; item_padding_lr=&#8221;0&#8243; item_padding_tb=&#8221;0&#8243; item_padding_lr_t=&#8221;0&#8243; item_padding_tb_t=&#8221;0&#8243; item_padding_lr_p=&#8221;0&#8243; item_padding_tb_p=&#8221;0&#8243;][\/et_pb_divimenus_item][\/et_pb_divimenus][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;none&#8221; position_origin_a=&#8221;bottom_left&#8221; vertical_offset=&#8221;-110px&#8221; z_index=&#8221;49&#8243; custom_margin=&#8221;-22px||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;350ms&#8221; custom_css_main_element=&#8221;align-items: flex-end&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;15px||-4px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>To begin this creative exercise, I invited some of our team members to design an album cover for one of their favorite artists. There were no strings attached other than to complete our designs within the week. You&#8217;ll see how this exercise ties into the importance of finding fun projects, and making time to practice.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;|300|||||||&#8221; header_5_font_size=&#8221;22px&#8221; header_5_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;10px|||||&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 style=\"text-align: center;\"><em>&#8220;We can fuel our brains with museums and study,<br \/>but if your taste grows faster than your skills,<br \/>that might turn you into a critic instead of a creative.&#8221;<\/em><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/targamedia.com\/wordpress2018\/wp-content\/uploads\/Alex-LeBrock.png&#8221; alt=&#8221;Products on the shelf&#8221; title_text=&#8221;Alex-LeBrock&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;||||||||&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"font-family: inherit;\">The Importance of Practice<br \/><\/span><\/h4>\n<p><span style=\"color: #666666;\">Practice makes perfect. We all keep that adage in mind as we learn a new skill or pursue a new interest, but once we consider ourselves proficient or reach a professional level, we tend to forget the importance of practice. Without practice, not only will we stop growing\u2014our skills can deteriorate. Creativity is part of the brain, and that muscle must be exercised.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;||||||||&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"font-family: inherit;\">Staying Creative<\/span><\/h4>\n<p>We can fuel our brains with museums and study, but if your taste grows faster than your skills, that might turn you into a critic, rather than a creative. So, to flex our creative muscles outside work\u2019s bounds, we need creative projects that don\u2019t feel like a chore. The trick is to find fun projects! Maybe for you that means a competition, or something charitable in the service of others, or it combines several interests and will never see the light of day or public critique. I have dabbled in each of these project types over the last year, and while all of them challenged me, being free of themes and criteria and other people&#8217;s opinions is when I truly rediscovered the joy of making something that is 100% me and mine.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/targamedia.com\/wordpress2018\/wp-content\/uploads\/Jason-Genesis.png&#8221; alt=&#8221;Products on the shelf&#8221; title_text=&#8221;Jason-Genesis&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/targamedia.com\/wordpress2018\/wp-content\/uploads\/Maddie-PlainWhiteTs.png&#8221; alt=&#8221;Maddie-PlainWhiteTs&#8221; title_text=&#8221;Maddie-PlainWhiteTs&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;||||||||&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>No Limits<\/h4>\n<p>Creative exercises have none of the limits imposed by commercial design. No specifics and no purpose. Design solves problems and communicates something specific but making album art for my favorite songs does exactly none of those things! It&#8217;s just fun and easy and gets me back in touch with the artist that often takes the back seat to my designer brain.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;||||||||&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; inline_fonts=&#8221;ABeeZee&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Keeping Momentum<\/h4>\n<p>Since our Inktober challenge produced so many fun sketches, I asked the Targa team to join me in a quick album art exercise to keep the creative momentum up. It was super cool to see how each person approached the task. We work so well as a team, almost a hive mind on some projects, unified by some brilliant concept or design element, that seeing my co-workers doing their own thing (while talking good tunes like we do) is insightful and a great reminder of the impressive creatives I am lucky enough to work alongside!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/targamedia.com\/wordpress2018\/wp-content\/uploads\/Rachel-MazzyStar.jpeg&#8221; alt=&#8221;Rachel-MazzyStar&#8221; title_text=&#8221;Rachel-MazzyStar&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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global_colors_info=&#8221;{}&#8221;][dsm_contact_form_7 cf7_library=&#8221;241743&#8243; input_background_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; labels_text_color=&#8221;#000000&#8243; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;15px&#8221; button_one_text_color=&#8221;#FFFFFF&#8221; button_one_bg_color=&#8221;#000000&#8243; button_one_border_width=&#8221;0px&#8221; button_one_letter_spacing=&#8221;1px&#8221; button_one_font=&#8221;|700||on|||||&#8221; button_one_use_icon=&#8221;off&#8221; button_one_custom_padding=&#8221;15px|30%|15px|30%|true|true&#8221; border_width_all_image=&#8221;2px&#8221; border_color_all_image=&#8221;#000000&#8243; global_colors_info=&#8221;{%22gcid-aebae5d1-fe31-4137-9a44-6632f3827252%22:%91%22button_one_bg_color__hover%22%93}&#8221; button_one_bg_color__hover_enabled=&#8221;on|hover&#8221; button_one_bg_color__hover=&#8221;#383838&#8243; button_one_bg_enable_color__hover=&#8221;on&#8221;][\/dsm_contact_form_7][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rachel Klein Art DirectorTo begin this creative exercise, I invited some of our team members to design an album cover for one of their favorite artists. There were no strings attached other than to complete our designs within the week. You&#8217;ll see how this exercise ties into the importance of finding fun projects, and making [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[65],"tags":[58,40,32,59,33,60,61],"class_list":["post-9073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-exercises","tag-art","tag-creative","tag-design","tag-fun","tag-graphic-design","tag-innovative","tag-rachel"],"_links":{"self":[{"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/posts\/9073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/comments?post=9073"}],"version-history":[{"count":0,"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/posts\/9073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/media\/9076"}],"wp:attachment":[{"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/media?parent=9073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/categories?post=9073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/targamedia.com\/wp-json\/wp\/v2\/tags?post=9073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}