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Marketers, Start with Why. Here’s Why…
Jason Steed Owner & CEOSomebody in your target audience will really connect with the pitch you’re writing this...
Embracing Writing Rejection
Maddie Gray Content LeadRejection letters are discouraging. Especially when they pile up in your inbox and far...
Marketers, Don’t Fear the Opt-Out
Jason Steed Owner & CEO We marketers and business leaders beat around the bush way too much. Let's make your...
The Tone and Timing of Relevant Marketing
Jason Steed Owner & CEOHuman emotions are at the heart of relevant marketing. Easy in theory, harder in practice....
Seth Godin’s Smallest Viable Market and People Like Me
Maddie Gray Content LeadSeth Godin doesn’t provide a secret recipe for marketing success in This Is Marketing, but he...
Why Writers are Good Marketers
Maddie Grey Content LeadWriters and marketers are constantly thinking about what they say, and how they say it. They...
Marketers, Replace Bribery with Magnetism
Jason Steed Owner & CEOI find it interesting how, as a marketer, I’m so averse to advertisements. Maybe that’s...
The Desired Effect: Why Outcomes Matter More Than Features and Benefits
Bob Stockwell Marketing ConsultantWhen you buy a product or service, you typically have a specific goal in mind, an...
Marketers, Don’t Reinvent in 2019, Just Recommit
Jason Steed Owner & CEOGood News…your 2019 marketing strategy can leverage a lot of what you did last year. In...
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