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Seth Godin’s Smallest Viable Market and People Like Me
Maddie Gray Content LeadSeth Godin doesn’t provide a secret recipe for marketing success in This Is Marketing, but he...
Why Writers are Good Marketers
Maddie Grey Content LeadWriters and marketers are constantly thinking about what they say, and how they say it. They...
Marketers, Replace Bribery with Magnetism
Jason Steed Owner & CEOI find it interesting how, as a marketer, I’m so averse to advertisements. Maybe that’s...
The Desired Effect: Why Outcomes Matter More Than Features and Benefits
Bob Stockwell Marketing ConsultantWhen you buy a product or service, you typically have a specific goal in mind, an...
Marketers, Don’t Reinvent in 2019, Just Recommit
Jason Steed Owner & CEOGood News…your 2019 marketing strategy can leverage a lot of what you did last year. In...
Which Shampoo Ad Resonates with You?
Jason Steed Owner & CEOChoosing your favorite shampoo ad involves your own unique motivations. You can probably...
Which Car Ad Resonates with You?
Jason Steed Owner & CEOChoosing your favorite car involves your own emotional triggers and unique motivations,...
Customer Advisory Board: The Business Lifeline for Small Businesses
Jason Steed Owner & CEOThe fundamental shift from shareholder to stakeholder is the new guiding principle behind...
Want Chris Pratt to Buy Your Product?
Jason Steed Owner & CEOYou’ve heard the expression, “You sell experiences, not products.” Experiences influence...
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