Beyond the Facelift: A Brand Evolution Story

Sometimes the strongest brands need a refresh to keep leading.

At Targa, we see branding as more than a logo or color palette—it’s the story and promise that connects a business to its audience. And sometimes, even the strongest brands need a refresh to keep their edge.

That was the case for Tenacity, a category leader in enterprise-grade captioning. As new competitors entered the space and opportunities with partners like Cisco emerged, Tenacity needed more than an update—they needed a brand evolution that could reflect their leadership, sharpen their voice, and resonate with a broader audience.

We worked with them to rethink everything from messaging to design elements, creating a modern, human-centered brand that captured their values while setting them up for growth.

The results? Let’s just say the response was immediate and game-changing.

Read the full case study to see how we helped Tenacity reimagine their brand.

Why We Love This Work

This project reminds us why branding is one of our favorite challenges at Targa. Done right, it’s not just about looking better. It’s about thinking bigger. It’s about giving clients a stronger voice in their market and a sharper tool to win in a competitive landscape.

For Tenacity, the rebrand was a launching pad. For Targa, it was another chance to do what we love most: build brands that tell powerful stories, create connection, and spark growth.

Targa Tells All

“I’ve known Steve since our college days—back when our big ideas were scribbled on napkins, and our product was on 3.5” floppy disks. I’ve worked with Steve over the years to help launch other brands, including RealScript, transcript automation software, and Cooksy which sells high end kitchen equipment. When Steve came to us for some expert help on taking Tenacity to the next level, I jumped at the challenge. This is the kind of partnership I love to build through Targa—long-term, collaborative, and built on trust. We love learning about new industries, audiences and products as much as we love getting startups off the ground; we help them grow faster, smarter, and stronger—with a team that’s as invested in the journey as the founders themselves.”