[Kyle 18:37] So, what did you do?

[Jason 18:41] Almost overnight there was chaos, skepticism, and a smothering dose of reality…questions like, “Who’s where and who owes what, and where are the contracts?” This was a very heavy, scary place to be. And quickly, I had to make the choice either to go in-house or try to build something myself.

Relying on my Customer Database

[Jason 19:35] So there I was, on day one of my newly formed company Targa Media. Not only do I have to take care of the needs of my family with two young children, but I also have to make good on debts and figure out how to stay afloat. I certainly had the option to file for bankruptcy or something to that effect, and I received varying sources of advice on that. And for some, bankruptcy can be a godsend for managing and moving forward. However, I did not choose that path. Instead, I fought through, knowing that I couldn’t burn bridges in Utah; it’s too small of a place where everyone knows everyone else. I just knew I had to have the grit and the courage to talk, negotiate, work through challenges, and make something happen.

“I recognized the value I had for the customers and the vendors who trusted me and were willing to work with me. I made commitments to refer business to them and pleaded for their patience as I tried to build and mature my new business.”

So that was my process of gaining momentum, figuring things out, and valuing the customer database, vendor database, and partner database. I realized that I was working with people, not just company names, corporations, printers, and service providers. These were individuals, and that realization has been, and still is, a driving factor in my journey. The thing that makes me look forward to Monday mornings is the opportunity to work with valued customers and a dedicated staff, and to face new and interesting challenges. I find myself Googling answers every day, just trying to keep up with technology, offer value, and bring rewards into my life and the lives of the people I work with