Alison Hayes
Sr. Marketing Admin
The Best of 2024: Targa’s Top 5 Most Read Articles
2024: A Milestone Year for Targa
2024 was indeed a milestone year for Targa! It was the year we amplified our voice, publishing more articles than ever before. With so much to share, we embraced the opportunity to connect, inspire, and inform through our growing collection of content.
Here’s what you enjoyed most: our top five articles of the year, plus an honorable mention. Thank you for tuning in, and cheers to an incredible year!
1. My Ideas on Making Your Product Sticky
Published on January 9, 2024, by Jason Steed
Why It’s Top:
As creatives and marketers, our goal is to make ideas “sticky”—crafting campaigns that adapt to shifting customer needs while maintaining brand integrity. Finding and leveraging what works—through tracking metrics, understanding customer and competitor insights, and embracing agility—is key to creating meaningful connections.
Read more for tips on staying ahead and ensuring your messaging resonates
2. Unveiling the B2B Marketing Trends for 2024: A Targa Analysis
Published on January 13, 2024, by Lisa Harmer
Why It’s Top:
Targa’s analysis of marketing trends reveals that 2024 will demand a focus on authenticity, intentionality, and a strategic blending of human expertise with AI tools. In an age of AI-driven content, authentic storytelling and human-centered narratives will be essential to stand out in a saturated market.
Read more for tips on staying ahead and ensuring your messaging resonates
3. Shared Ownership: Opening New Doors for Targa
Published on March 20, 2024, by Jason Steed
Why It’s Top:
The addition of Taleen as a business partner was not only a milestone for growth but also a pivotal moment for Targa. This enriched leadership brings expanded value to both our clients and team. With shared goals and complementary strengths, this partnership strengthens Targa’s ability to deliver innovative ideas, foster stronger client relationships, and provide balanced leadership.
Learn how this partnership positions Targa for continued success
4. What Focus Helps Us See—and Makes Us Miss
Published on August 22, 2024, by Jason Steed
Why It’s Top:
Balancing focus and creativity is essential for uncovering great ideas. Structured focus provides the guardrails for projects, while stepping back allows unexpected, game-changing ideas to emerge. Explore our strategies for time-blocking, brainstorming, and journaling to help maintain balance and deliver unique, impactful outcomes for clients.
5. Our Team’s Inktober Adventure
Published on November 1, 2024, by Alison Hayes
Why It’s Top:
What creative challenge lasts 31 days and gets the whole team sketching? If Inktober came to mind, you’re spot on. This beloved, month-long sketching event has inspired artists worldwide, and this year, we embraced the challenge as a team.
Check out how we got organized and made it our own here.
Here’s to another year of creativity, connection, and growth. Thank you for being a part of our journey—we can’t wait to share even more with you in 2025! 🎉