Minimalism really took off post-World War II at the height of the modern art movement, and is still used to benchmark what is considered “modern” today. While minimalism is not the most exciting or flashy aesthetic, the principles of minimalism have had widespread influence on visual design across the board. When applied to graphic design the primary considerations are wide open negative space, streamlined content and functional visuals. Leaving off decorative elements and superfluous content that distracts from the message and frustrates the audience. The internet is a hectic and loud place with a lot competing for your attention, so when you land on a website that has an uncluttered and simple to navigate interface, you’re more likely to spend time on it. It is always tempting to utilize every precious inch above the fold, but does that actually pull your viewer in? Or does it send them clicking away from the noise without even bothering to skim over the excessive information?