Our blog.
Celebrating National Cookie Day the Targa Way
Lisa Harmer Campaign and Program DirectorThere’s a national day for everything, isn’t there? Some are just plain...
Our Vagus Nerve is Fresh Air for Meaningful Marketing
Jason Steed Owner & CEOLast month I renewed my certificate as a Certified Primal Health Coach. Though my roles at...
Why AI Needs HI: Human Intelligence
Lisa Harmer Campaign and Program DirectorArtificial Intelligence is revolutionizing industries at lightning speed. As...
Celebrate Small Business Saturday with Us!
Lisa Harmer Campaign and Program DirectorCelebrate Small Business Saturday with Us! This year marks the 15th...
Our Team’s Inktober Adventure
Alison Hayes Senior Marketing Admin What creative challenge lasts 31 days and gets the whole team sketching? If...
Office Wins for Halloween
Alison Hayes Senior Marketing AdminThe spookiest time of year isn’t just for kids––Halloween in the workplace can...
The Bright Side of Office Days
Alison Hayes Sr. Marketing AdminIt’s that time of year when the chilly feel of fall creeps into the morning air....
What Focus Helps us See, and Makes us Miss
Jason Steed Owner & CEOThe Best Ideas are Often Outside our Focus... Strange how the best ideas live where you're...
Messaging with a Customer Focus
Ryan Snarr Content LeadPerhaps you’ve heard this tale before: In a quaint little village, three shoemakers had shops...
Tips for Writing Every Day – an Update
Maddie Gray Content LeadTwo and a half years have passed since my last “Writing Every Day” post. I still don’t write...
Audience Missing the Message Because There’s Too Much Message? Minimalism in Design
Rachel Klein Art DirectorI enjoy art and design in all its forms. Good design is so diverse and dynamic, it really...
The Ugly Stage: Part of the Creative Master Plan
Maddie Gray Content LeadIt happens with every project. Every drawing, every painting, every story, every book—every...
Tips for Writing Every Day… from Someone Who Hasn’t Figured It Out
Maddie Gray Content LeadLet me kick this off by saying: I don’t write every day. Every year for at least the last...
Embracing Writing Rejection
Maddie Gray Content LeadRejection letters are discouraging. Especially when they pile up in your inbox and far...
Why Writers are Good Marketers
Maddie Grey Content LeadWriters and marketers are constantly thinking about what they say, and how they say it. They...
The Desired Effect: Why Outcomes Matter More Than Features and Benefits
Bob Stockwell Marketing ConsultantWhen you buy a product or service, you typically have a specific goal in mind, an...
Selling Fire with Targeted Marketing
Jason Steed Owner & CEOIdentifying your target audience is essential in marketing. How can your message resonate...
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I Don’t Need Multitaskers. I Hire Monotaskers.
Jason Steed Owner & CEOWhen it comes hiring a multitasker, I’ve changed my stance a full 180º. First of all, I’ve...
Stop Expanding Your Creative Graveyard
Maddie Gray Content LeadI see you out there, the moonlight outlining your figure while you dig. While you throw dirt...
Relationship Marketing in 2020: More Than a Trend
Jason Steed Owner & CEO2020 has kicked open the door and crashed onto the scene in a flurry of fireworks,...
Marketers, Start with Why. Here’s Why…
Jason Steed Owner & CEOSomebody in your target audience will really connect with the pitch you’re writing this...
Marketers, Don’t Fear the Opt-Out
Jason Steed Owner & CEO We marketers and business leaders beat around the bush way too much. Let's make your...
The Tone and Timing of Relevant Marketing
Jason Steed Owner & CEOHuman emotions are at the heart of relevant marketing. Easy in theory, harder in practice....
Seth Godin’s Smallest Viable Market and People Like Me
Maddie Gray Content LeadSeth Godin doesn’t provide a secret recipe for marketing success in This Is Marketing, but he...
Marketers, Replace Bribery with Magnetism
Jason Steed Owner & CEOI find it interesting how, as a marketer, I’m so averse to advertisements. Maybe that’s...
Marketers, Don’t Reinvent in 2019, Just Recommit
Jason Steed Owner & CEOGood News…your 2019 marketing strategy can leverage a lot of what you did last year. In...
The Power of Pets
Alison Hayes Sr. Marketing AdminDid you know that most U.S. households own a pet? Here at Targa we are thrilled to be...
Shared Ownership, Opening New Doors for Targa
Jason Steed Owner & CEOThis epic signing moment says it all: Strategy Supercharged! After several years of...
Food for Thought: Fuel for the Targa Team
Alison Hayes Sr. Marketing AdminYou know that old saying, “An office that eats together, stays together” Well, maybe...
What I’m Taking From 2023 To Succeed in 2024
Ryan Snarr Creative LeadHey! It's me Ryan. I'm the new guy here at Targa working the role of creative lead. The above...
Inktober 2023 with Targa
Heather Steed Graphic DesignerAnother Inktober is in the rearview mirror. And while evidence of our participation...
The Pets Behind the Targa Team
Maddie Gray Content LeadOur new space has helped us to expand our team. It also means we can bring our pets into the...
Graphic Design: Is It Art?
Rachel Klein Art DirectorReferring to our work as “art" is uncomfortable for many of us in creative fields. Design and...
Targa Holiday Watch Party
Jason Steed Owner & CEO The holiday season is upon us. Food, family, gifts, carols and TV! All the classics are on...
Nineteen Years and a Credit Line
Jason Steed Owner & CEOAfter 19 years, our bank's credit line has been one of my biggest business checkpoints. We...
My Gratitude Practice for Wiring Creativity
Jason Steed Owner & CEOThank Goodness for our Prefrontal Cortex From one creative to another, I’ve found an...
My 20-year Report: Finding our Happy Place
Jason Steed Owner & CEOLook, even our logo got a little happier! Since opening Targa Media's doors 20 years ago, I...
My First Demotion, and How it Steers Me Today
Jason Steed Owner & CEOAllow me to share what I’ve kept pretty much to myself for over 24 years: my first...
Customer Advisory Board: The Business Lifeline for Small Businesses
Jason Steed Owner & CEOThe fundamental shift from shareholder to stakeholder is the new guiding principle behind...
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