2024: A Milestone Year for Targa

2024 was indeed a milestone year for Targa! It was the year we amplified our voice, publishing more articles than ever before. With so much to share, we embraced the opportunity to connect, inspire, and inform through our growing collection of content.

Here’s what you enjoyed most: our top five articles of the year, plus an honorable mention. Thank you for tuning in, and cheers to an incredible year!

Here’s to another year of creativity, connection, and growth. Thank you for being a part of our journey—we can’t wait to share even more with you in 2025! 🎉

Let’s talk about The Pantone Color of the Year. What started as a quirky creative exercise 25 years ago has grown into a global phenomenon. It sparks endless conversations among designers, decorators, fashionistas, and color enthusiasts everywhere. The idea? Simple yet genius: pick a color that reflects the cultural, emotional, and social vibes of the moment. Think of it as a snapshot of the world’s mood in a shade.

And the winner is…

As someone who loves color, I look forward to this announcement every year. This time, I even tuned in for the countdown on Pantone’s website. And when the Pantone 2025 Color of the Year was unveiled as PANTONE 17-1230 Mocha Mousse, I had to do a double take.

Mocha Mousse? The color of the year is…brown?

Yep. Brown. But not just any brown. According to Pantone, Mocha Mousse is “a warming, brown hue imbued with richness.” It’s cozy, indulgent, and comforting—like a warm mug of cocoa or a morning latte. Okay, I can get on board with that. And honestly, who couldn’t use a little more comfort right now?

“Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, it extends our perceptions of brown from being humble and grounded to aspirational and luxe.”

– Leatrice Eiseman, Executive Director, Pantone Color Institute

“For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and comforting warmth reflects our growing desire for simple pleasures we can gift and share with others.”

– Laurie Pressman, Vice President, Pantone Color Institute

It’s hard not to admire how beautifully they frame the “why” behind their color selection. They’ve turned brown—yes, brown—into something aspirational. But it’s more than just the words; it’s about understanding the emotional resonance of color and how it shapes our collective experiences.

From Mocha Mousse to Marketing Genius

Let’s pause to appreciate what Pantone has done here. They didn’t invent color or trends, but they’ve made themselves the authority on the subject. The Color of the Year isn’t just a pick—it’s an invitation to connect, reflect, and spark conversations. Whether you’re a designer or someone who just really loves a good paint swatch, it’s a chance to join the dialogue.

At our office, the buzz around Mocha Mousse got us thinking: where do we see this color in our lives? Turns out, everywhere.

Here’s what the team had to say:

Heather: “I like brown. But I don’t really like mousse. It’s a texture issue I think. Now give me a tray of warm gingerbread cookies fresh from the oven and we’re in business.”

Taleen: “My morning coffee. It’s the comforting kick-start I need every day. Mocha-chocolatey.”

Alison: “It’s outdoorsy—like woods, trees, and a hint of holiday coziness.”

Josh: “Benny, my snack-sized pup! He’s sweet and full of personality—just like Mocha Mousse.”

Jason: “It’s the Utah landscape in winter—subtle, rich, and grounding.”

Lisa: “To me, it’s all about comfort and connection. I love making my son chocolate-peanut butter smoothies, topped with whipped cream and a chocolate syrup heart. It’s like a hug in a glass!”

Justin: “These guitars that take me to my happy place. I might lack musical talent, but I more than make up for it in gear.”

Heidi: “Mocha Mousse reminds me of my quails that I care for, they are all so sweet and brighten my day. I love to see how each of them has their own personality and light.”

Vanna: “I love eye shadows, and mocha tones are some of my favorites. Buying eye shadow from MAC is one of my indulgences, and I have way more than any one pair of eyes will ever need! Talk about a ‘me moment.”

Evan: “There’s nothing like the southern Utah slot canyons to really capture the vibe of Mocha Mousse. Warm and mysterious, rich yet warm.”

Anonymous: “Is it just me, or does this scream Kardashian SKIMS ad?”

Finding Mocha Mousse Magic in Your World

You don’t have to love Mocha Mousse to appreciate its vibe. It’s elusive yet familiar, sweet but not cloying. So, where do you see Mocha Mousse in your everyday life? Snap a pic, share a story, or just enjoy the warm, grounding vibes this color brings.

One thing’s for sure: this rich, cozy shade is here to remind us to savor the little comforts—and maybe indulge just a little. Cheers to the year of Mocha Mousse!

Celebrate Small Business Saturday with Us!

This year marks the 15th anniversary of Small Business Saturday. On November 30, the day after Black Friday, Small Business Saturday is all about “shopping small” and giving back to the businesses that make Utah so special. With 22 years under our belts as a small, Utah-based business, Targa Media is thrilled to celebrate and support other local businesses!

As a local marketing and ad agency, Targa Media is all about helping — big and small — succeed. We know from experience just how much heart and soul goes into every product, service, customer, and interaction. It’s what makes small businesses unique and essential to our community. This Small Business Saturday, we’re encouraging everyone to explore the local shops, restaurants, and services that provide so much color and life to our local neighborhoods.

To give you some inspiration, here are some of our favorite local spots, handpicked by our team. Even though our office is based in downtown Salt Lake City, our team hails from all corners of the Wasatch Front. Hopefully you’ll be able to join us in patronizing these businesses, on Small Business Saturday and beyond!

Utah Natural Meats – Jason

This family-owned farm and business combines “locally grown” with “personal touch.” I was introduced to this company through a friend, and I’ve loved learning about the collective passions and hobbies of each of the family members. My hundred-mile round trips are few and far between, but you’ll find my hand baskets heavy with cheese, raw grass-fed milk, pork chops, breakfast sausage, and pastured eggs. Utah Natural Meats raises food the old-fashioned way…naturally yummy.

Dancing Crane Imports – Lisa

I will admit I am a bit of a hippie at heart. I absolutely love the energy at Dancing Crane. It’s a great place to escape, let your stress melt away, and get inspired to focus on goodness and gratitude. It smells wonderful, they have an amazing boutique, unique art, and all the good energy healing tools you need to find – or keep – your zen. And don’t get me started on the gorgeous jewelry selection! I always leave with a full soul and an empty wallet.

Slide Ridge Honey House – Taleen

This charming honey bee “ranch” is our family business. Dedicated to safeguarding the health and growth of the honeybee population with over 3000 hives in northern Utah, Slide Ridge produces five delicious flavors of honey wine vinegar, and actual honey wine! The vinegars add flavor to every dish, the wine is a treat, and we have sweet gift baskets for the holidays. Help us save the bees!

Taqueria 27 – Heather

My small business shout out is Taqueria 27, not your typical “authentic” Mexican restaurant. The food is made from scratch and they use local ingredients when possible, sustainable and always fresh. T27 offers traditional flavors along with some out-there options like duck confit tacos. Almost everything is or can be made gluten-free plus which is a huge bonus for those of us who have celiac or gluten intolerance. They do not cross-contaminate their fryer oil, which is amazing. Highly recommend trying out the G.O.D. (Guacamole of the Day), T.O.D. (Taco of the Day), and F.O.D. (Fish taco of the Day). Even better? They have gluten-free churros!

The Heavy Metal Shop – Justin

This iconic Salt Lake City music store sells exclusively heavy-metal and hard rock music. They’ve been “peddlin’ evil since 1987” according to their tagline. A tough sell in conservative SLC. But to me and my fellow die-hard metalheads, it’s the mecca for all things heavy in Utah. Heavy metal, hard rock music, DVDs, CDs, merch, merch and more merch. Their hoodies are iconic and rock greats like Slayer and Alice Cooper have been known to rock THMS logo shirts.

And while the shop is primarily online, they’re also a regular presence at farmers markets and pop-up shops around the area. One of the things I absolutely love is their dual-sided hoops. These earrings are a total game-changer, and a steal! One side is silver, and the other is gold, so you can flip them depending on your outfit. They’re unique, fun and reasonably priced so it’s easy to treat yourself without feeling guilty about the cost.

Pho 777 – Evan

Salt Lake easily has more than 100 joints around serving pho. But only a few make more than a bowl of broth with “stuff” in it. The quality of the “stuff” (and the broth) is what matters. And Pho 777 has the good stuff. Family owned, Pho 777 is committed to bringing authentic (and dare I say, delicious) Vietnamese cuisine to the Salt Lake area. Their pho broth is made from bones, from scratch, every single day. It’s divine. And their banh mi is legit the best I’ve ever had. This is not just my opinion! Pho777 was named a 2024 Best Restaurant by Salt Lake Magazine. It’s so Pho-king good!

We hope you enjoy this little “taste” of Utah! Please make a point to support your neighbors and our local businesses (Targa included!). You make a difference!